12 hours of relaxation at the seaside





Since the 19th century, Versilia, the stretch (15 miles) of Tuscan coast between Viareggio and Marina di Massa, has been the holiday destination of choice for luxury seekers from Milan and Florence (and now abroad), with many choosing Forte dei Marmi and Pietrasanta for their second homes or for their holidays.

And of course Viareggio, "The Pearl of the Tyrrhenian Sea", with the oldest beach resorts in Italy (1828), loved by Lord Byron, Percy Shelley and Paolina Bonaparte.

The cost of beach umbrellas and beach bed depending on the location and whether it's low or high (July and August) season.

In Forte dei Marmi, the price is ten times higher than in Viareggio (Forte dei Marmi starting at two hundred euros per day: 1 tent, 2 sunbeds, 2 chairs, and 2 bath towels).

The total cost for this 12-hour day is EUR Eight hundred and fifty per car, excluding the cost of the place on the beach.